Just like any other trend or feature that gets established with and accepted by social media audiences, so has the taller frame of vertical videos. Social Platforms are Pushing Vertical Content It also helps that swipe-to-navigate features are perfect for vertical videos and keep audiences engaged.
Much like what widescreen televisions did for movies and TV shows, taller aspect ratios did for immersiveness on mobile platforms. V ertical video dimensions leverage the big screens that are a hallmark of modern smartphones to deliver engaging content like never before. With so much of the mobile screen not utilized, users did not find square videos engaging enough and were more prone to scrolling away. However, the square format does almost little-to-nothing for the immersive experience.
A More Immersive Experienceįor some time, square videos were seen as a viable solution to prevent users having to tilt their phones. Brands too can leverage the vertical video format for the same reasons why UGC is successful: it is a budget-friendly way to create content and needs few resources, while still appealing to Gen Z’s video consumption habits. The younger generation is in love with user-generated content (UGC), to the point where it influences their purchasing decisions even more than brand content or influencer content.Īccording to HubSpot Blog research, UGC also offers excellent ROI, with 40% of marketers ranking it a high-ROI format on social media. And the reasons why are pretty obvious: accessibility, quality, engagement, and storytelling. This is not surprising since, according to an IBM study, 75% of Gen Z prefer their smartphones over any other device. Here is a stat worth keeping in mind: 73% of Gen Z watches video content on their smartphones. Hence, it makes sense that a vertical video does a much better job of engaging viewers and then keeping them engaged. It is more ergonomic for users to keep their phones vertical and not rotate their devices every time they want to see a video. A study showed that 3 in 5 (63%) people used their mobile phones to see videos on YouTube. The new-age consumer is more likely to use their smartphone to view content than any other device they own. Not Creating Vertical Videos? You Should Be!ĭid you know that smartphone users hold their phones vertically 94% of the time, including to view videos? It makes sense then for brands and creators to generate content in vertical format and tap into a massive, existing audience.
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